‘A voice for’
2020 YCN Creative Brief - The Guardian
I am honoured to have received a commendation for this project from the YCN panel.
3D design, augmented reality
![](https://cdn.myportfolio.com/c910fbef-6442-41ed-bccf-65a3d75700ab/6e23095a-74fb-40f2-8088-1ebdad99285e_rw_1920.png?h=8f889c6781b078a36d9e4910ec2c9e71)
![](https://cdn.myportfolio.com/c910fbef-6442-41ed-bccf-65a3d75700ab/fe349dd4-3df5-451e-a30b-c5219abdbb7e_rw_1920.png?h=ab1b70950ac4bc485ad769bc1779229b)
![](https://cdn.myportfolio.com/c910fbef-6442-41ed-bccf-65a3d75700ab/b34f5222-f709-42f4-8b17-74dd39dd57a0_rw_1920.png?h=5e493b1252bb062e1d283aa6f0fc799e)
The Brief (Final Year Uni Brief)
Encouraging 18-25-year-olds to engage and subscribe to the Guardian through their app. Social media has become a powerful tool to spread news and stories, and using this to help boost the Guardian's popularity for the target audience was a necessity.
The Concept
Using augmented reality through mobile phones, Guardian readers can bring posters to life, immersing them in the news story of their choice. Placing these posters in areas with a high footfall will help to increase engagement with the target audience.
The Solution
The solution is to create an engaging and interactive campaign, that encourages 18-25-year-olds to use their devices to step into the world of the Guardian's reporting. This is coupled with the main aim to boost subscription rates in this age group.
![](https://cdn.myportfolio.com/c910fbef-6442-41ed-bccf-65a3d75700ab/d44d19b8-229e-4877-b328-3f14ed86b7b7_rw_3840.png?h=0c53e3e417b216a612f1d3d883183f31)